-:{Going West }:-

"A scalpel has brought to life a classic Kiwi novel in a compelling ad produced by Colenso BBDO for The New Zealand Book Council. Colenso BBDO was briefed by The New Zealand Book Council, to develop a piece of film that would inspire more New Zealanders to read more books. Colenso worked with Andersen M Studios in London to develop a concept that would show Maurice Gee's classic novel, Going West, coming to life through hand cut ‘pop up’ scenery springing up from the pages..." — press release from New Zealand Book Council